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If you’re looking to generate new leads and increase traffic to a website, social media is one of the most effective ways to do so. Managing your presence on a social network can be a bit difficult, especially when it comes to focusing on engagement with fans.
1. HootSuite
The most popular tool for social media management is HootSuite. It has become the most popular tool because HootSuite makes it easy for businesses and people to execute strategic campaigns across various social networks—all from a single dashboard. With HootSuite, you can track conversations, measure campaign results, and schedule posts. HootSuite offers enterprise, pro, and free solutions that feature different levels of analytics and insights to help you understand what’s working for you on social media and what isn’t.
2. Buffer
Buffer is all about scheduling content to post on various social media platforms. Buffer allows you to place content in a queue, and then it will automatically post your content throughout the day in a way that makes it so you don’t bombard people with updates. Buffer also has analytics tools that let you learn about post engagement and reach.
3. TweetDeck
TweetDeck is a tool, owned by Twitter, that allows you to manage Twitter feeds. TweetDeck has filters to help you focus on what is most relevant to your brand. You can also schedule tweets and receive alerts about new tweets. Twitter recently closed the TweetDeck mobile app to have its team focus on Windows and Mac desktop versions of the product.
4. Social Flow
Social Flow lets you watch conversations in real time, so that you can better predict the best times to publish content. This is important because knowing the best time to publish content will yield higher click-through rates and engagement. Social Flow has some major clients, including Mashable, National Geographic, and The Economist. Social Flow also provides tools to help help marketers figure out how to spend money on promoted content on Facebook and Twitter. The ability to figure out how to spend money on promoted content is the real defining feature of this tool.
5. Crowdbooster
Crowdbooster is a simple social media analytics tool that gives you suggestions on how to boost social media engagement. The product provides recommendations for post timing, user/audience insights, and suggestions on how to optimize post delivery.
A lot of people start a new business with the notion that they need to set up a Facebook page, Twitter profile, etc. They think that they need social media to be successful. While a lot of businesses can benefit from having a social media presence, it’s not always necessary. An ecommerce company can obviously benefit tremendously from having a strong brand and social media following, but professionals like plumbers and lawyers really don’t need to spend any time building a social following since they rely largely on word of mouth referrals.
Before deciding which social networks you should join, spend some time seriously thinking about if it’s worth your time or not to create and maintain a social media presence. If you come to the conclusion that it’s worth the time and effort, you should start to think about which social networks will benefit your business most.
The blog over at Digital Insights has some stats that are helpful when deciding which social networks to utilize. Below are the top social networks, ranked by how many monthly active users they have:
- Facebook 1.28 billion
- Google+: 540 million
- Twitter: 255 million
- Instagram: 200 million
- LinkedIn: 200 million
- Pinterest: 40 million
Facebook is by far the largest, so it’s definitely a good starting place for building up your social following. Digital Insights provided some impressive stats on Facebook that show why Facebook is a great promotional platform to reach a lot of people:
- 1.01 billion mobile monthly active users as of March 31, 2014
- 72% of online adults visit Facebook at least once a month
- The number of Facebook users in India alone is over 100 million
- There are more than 50 million Facebook pages
Picking which network to use by size is a good starting point, but there are some other things you should consider when making the decision of which networks will benefit you and your business most:
- Is your demographic using the network you’re considering?
- Are your customers using the network you’re considering?
- Does anybody else in your industry use the network you’re considering?
These are somewhat broad questions, so to hone in on how the various networks can benefit your business, we broke down what type of content lives on each network in the infographic below:
- Keep it Short: Remember that many visitors will arrive at your website by typing your address directly into their browser bar. Aim for 20 characters or less to maximize your type-in traffic.
- Be Simple and Obvious: Make sure your domain is easy to remember and spell. If possible, it's best to err on the side of being straightforward.
- Avoid Numerals, Underscores and Hyphens If You Can: Adding numbers and non-alphabet characters to your domain name can cause confusion likely to result in lost traffic to your site.
- Consider Keywords and Cleverness: If your top domain choice is not available, consider adding a descriptive keyword as a starting point to brainstorm alternative ideas.
- Register Your Domain for Multiple Years: If your budget permits, registering your domain for multiple years can help your site rank higher with search engines like Google and secure the investment in your website brand.
A domain name can be more than just the home of your awesome website, but a way to brand yourself online. One new and creative way to use a domain that is quickly gaining in popularity is using a domain like .info or .net as a short and memorable name that forwards directly to your Facebook or LinkedIn profile.
Setting up a New Domain to forward to your Facebook or LinkedIn is incredibly easy. Below are the two steps to setting up URL forwarding to your profile:
1. Go to your domain in your account and click the “Domain Forwarding” link then click “Manage Domain Forwarding”
Ensure that your name server as follows:
Name Servers
ns1. namesell.earth.orderbox-dns.com
ns2. namesell.mars.orderbox-dns.com
ns3. namesell.mercury.orderbox-dns.com
ns4. namesell.venus.orderbox-dns.com
2. Once you’ve click this, you’ll be brought to the URL Forwarding page. All you need to do on this page is type in your Facebook or LinkedIn profile URL. In the screenshot
“Select On radio button under Path Forwarding section for enabling this feature”
Here is how we set up sahinkhan.info to forward to a Facebook profile (http://facebook.com/username):
That’s it, URL forwarding to your Facebook or LinkedIn profile is set up and working! The example above is live and in action here: sahinkhan.info.
- Spread the Word - Tell your customers, family & friends about your site.
- Optimize for Search Engines - make sure people can find you on Google.
- Update Regularly - keeping your website content fresh gives visitors a reason to come back.
- Use Your Social Network - post your site to Facebook, Twitter and/or LinkedIn whenever you update your content.
- Start a Blog - a blog is an easy way to regularly add new content to your site and attract and build repeat visits.
- Add a Facebook Like Button - so your visitors can easily share your website with their friends.
- Promote Your Site - add a link to your email signature, include a link to your site when you post to forums or comment on articles.
- Start an Email Newsletter - use it as a tool to bring visitors back to your website.
- Get Reciprocal Links - swap links with other websites that have a similar audience to drive free qualified traffic.
- Try Pay-Per-Click Advertising - drive targeted traffic to your website.