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How to Find (and Fix) Underperforming Website Content
How to Fix Underperforming Website Content
You put a lot of work into your website and the content marketing efforts you use to get more out of it. And yet all that work just doesn’t seem to be adding up to the kind of results you’d hoped for.
On the one hand, you understand that getting attention online is competitive and content marketing is a long game. But on the other, you don’t want to keep throwing time and money at something that’s not working. At some point, any business doing content marketing has to step back and analyze if your website content is underperforming.
This post walks you through how to find your poor-performing content, so you can fix it and start enjoying SEO wins again.
How to Identify Underperforming Content
Whether or not your content is underperforming has everything to do with your expectations. It’s worth checking that your expectations are realistic and in line with what you really want your content to do before you assign it that “underperforming” label.
First, Clarify Your Goals.
Different content items should be developed to achieve different goals. For most businesses, a solid content strategy will include content meant to achieve three main types of goals:
- Driving traffic and raising awareness of your website or brand. This includes much of your blog posts and other educational or entertaining content you create for your audience.
- Driving leads and conversions. This includes your landing pages, webinars, and any gated content you create.
- Promoting your products or services more directly. This includes product pages, video tutorials about your products, and demos.
Make sure to match the results you judge to the goals of the content to get an accurate measure of its performance.
- For the content meant to drive traffic and awareness, you should focus on metrics like number of visitors, search engine ranking, and how long visitors stay on your website after they click through.
- For content meant to drive action, the most important metric is how many people took the action you’re encouraging, whether that’s signing up for an email list, downloading an ebook, or setting up a sales call.
- For your promotion-focused content, your goal is getting new customers and sales.
Next, Research Content Marketing Benchmarks.
Even once you’ve clarified your goals and the metrics to track for your content, knowing what counts as success can be tricky. Is 500 views of a blog post good, or should you be aiming for 5,000?
Unfortunately, there’s no one right answer to that question.
It depends on factors like how long your website has been around, how long you’ve been doing content, and who your audience is. If you’re just starting out and targeting a really niche audience, then expecting huge numbers is unrealistic and may not even be necessary. But even recognizing all the factors that make a difference here, it can be helpful to have some idea of what’s considered “normal.”
Organizations like Brafton and Pressboard Media have researched averages for some common website metrics like bounce rates and average reading time. With some digging, you may be able to find similar research that focuses more specifically on your industry or type of business.
What’s average may not be what’s right for you, so don’t let benchmarks be the only measure you use here, but they can be a helpful guide to setting realistic goals for over time.
Finally, Analyze the Relevant Metrics.
Now that you know what metrics to watch for each piece of content and some idea of what’s realistic to hope for, start analyzing your content pieces to determine if they’re performing as well as you want them to.
This isn’t as simple as looking at a number and labeling a piece a failure. You want to take time to understand what’s going on with each piece of content. Consider individual factors that play a role, like the quality of the headline and the different promotion tactics you used.
A lot of different elements go into what makes a piece of content successful or not and you want to analyze what specifically contributed to this one not working.
How to Fix Underperforming Content
Identifying your underperforming content is just step one. Now you have to do something about it.
Diagnose the Reasons.
The analysis you performed above should be a big help with this, but also step back and look at the larger trends in what works and what doesn’t for your website. If you’ve found that a lot of your content is underperforming, it might be worth doing a full content audit so you can better see the big picture trends.
It’s not always easy figuring out why something did or didn’t work and unfortunately, some of this process will involve guesswork. But use the analytics you have and consider doing A/B testing or customer surveys to fill in the gap in your knowledge and get a better handle on what your audience does and doesn’t respond well to.
Make Improvements.
Obviously, this is where this was all headed. When you’ve figured out why a piece of content isn’t working, you’ll know whether or not you should scrap it altogether or make strategic changes to turn it into something that your audience is more likely to appreciate. Based on your analysis, it could be as simple as coming up with a better headline, or it could involve a more extensive overhaul of the whole piece.
A lot of the time, you’ll find you don’t have to start from scratch to turn an underperforming piece of content into something that does a better job of achieving your goals. You just need to identify that it’s not working and why so you can turn it into a better preforming piece of content.
10 Things You Can Do With Google Search Console
10 Things You Can Do With Google Search Console
If you have a website, Google’s free webmaster tools are invaluable resources that you should be taking advantage of.
Chances are, you already know about and regularly use Google Analytics, but if you haven’t yet, you should add Google Search Console to your list of go-to Google resources to help you get more from your business website as well.
How to Set Up Google Search Console
To start, go to the Google Search Console. To access it, you’ll be required to log in with your Google account – make sure you use the same one here you use for any other Google Webmaster tools you use.
Once you’re logged in, look for the red button that says Add a Property. Enter the html for your website and click the button.
From there, Google may ask you to verify you’re the owner of the website. There are a few different ways you can do this. If you’re already using Google Analytics, then the easiest option will be to choose Google Analytics Tracking Code as your preferred method of verification. As long as your Google Analytics tracking code is in the <head> section of your homepage, you’ll be in with no problem.
When you’re on the homepage of the Google Search Console, notice a link on the top left that says “Try the new Search Console”. You currently have two options for using the tool: the old, traditional one which keeps more of the functionality; and the newer version Google’s rolling out that has a more intuitive visual design, but fewer of the features and functionality of the older version. Over time, Google plans to move all the Search Console’s features into the newer version, but for now, a lot of the benefits of the tool remain in the traditional version.
In the images below, the old version is on the left and the new version is on the right:
10 Ways to Use Google Search Console
With access to the Google Search Console, you can now get to work accomplishing a number of different tasks. Here are some of the most important ways to use it.
1. Submit a sitemap.
While Google’s web crawlers can learn a lot about a website and its individual web pages on their own, you can give them a little extra help in learning the information they need by submitting a sitemap to Google.
A number of websites will automatically generate a sitemap for you. Once you have it, loading it to the Google Search Console is extremely easy.
In the traditional version, while on the main page of the dashboard, look on the right side of the screen to see the Sitemaps section. Click on the gray bar that says Sitemaps.
Then find the red Add/Test Sitemaps button in the top right corner of the screen. Click on it and fill in the URL for your website’s sitemap.
In the new dashboard, click on Sitemaps in the menu on the left side of the page, then fill in the sitemap URL where instructed.
2. Learn common keywords people use to find you.
Anyone that finds your website through search used a specific search term to get there. Google Search Console shows you the most common keywords bringing people to your website.
In the traditional Google Search Console view, you’ll find this information by clicking on the Search Analytics bar in the middle of the page in the main dashboard.
A little bit down the page, you’ll see the list of all the keywords people found you with and the number of times someone has clicked on your link after searching each keyword.
By clicking on a particular keyword in the list and using the filter options in the top menu, you can go a little deeper to learn which pages show up for the specific keyword, what countries people are coming from when they search the keyword, and what devices they’re using. And you can see how different keywords fare in terms of clicks, impressions, and click-through rate.
In the new Google Search Console, you’ll find the same information by clicking on Performance either in the left-side menu or in the top box in the main dashboard.
In this version, Google shows you both the number of clicks each keyword earns you and the number of total times your website shows up in search for that keyword (impressions) on the main page, and you can view the other categories (CTR, position) by clicking on the upside-down triangle above the list.
This information shows you if you’re successfully attracting people based on the keywords targeted in your SEO strategy. And it will reveal any keywords people find you with that you weren’t meaning to target at all.
3. Identify your most popular pages.
Every website will have pages that perform better in the search engines than others. Google Search Console will help you determine which of your web pages is bringing the most people to your website.
You can find your most popular pages in the same section you found the keywords, and filtering and viewing different subsets of data works pretty much the same.
In both versions of the site, in the same Search Analytics section you viewed the keywords in, select Pages in the menu.
You’ll see a list of all the pages people have seen and clicked in descending order of popularity, with your best-performing pages right at the top. The default view in the old version shows you the most popular pages in terms of clicks; in the new version, clicks and impressions. You can also see which perform best in terms of click-through rate and position as well.
4. See where your visitors are coming from.
If your business serves a particular part of the world, then it’s more important to get traffic from visitors that live in a set geographic area than anywhere else. Google Search Console will also provide you data on where your visitors are located, so you can make sure you’re reaching the right people.
This is in the same section as the keywords and pages data. In both versions, select Countries in the menu.
You’ll see the number of clicks your website receives from each country, with the highest numbers at the top of the list. As with the other categories, you can also switch to view the results based on impressions, click-through rate, and search ranking position.
5. Learn which devices they use.
By now, every business should have a mobile-friendly website. But even if you’ve already taken steps to make sure your website looks good on mobile devices, it’s still good to know what portion of your visitors are interacting with your website on each different type of device. The Google Search Console has you covered there. This is the last piece of data we’ll find in the same section as the last three.
In both versions, select Devices in the menu.
You can see here the distribution of how many clicks you get on each type of device and you can switch over to see the number of impressions, click-through rate, and average position as desired (you know this song and dance by now).
Note that this is the last item on our list that you’ll find in both versions of the product. For the rest, at least at the time of this writing, you’ll be sticking with the traditional version of the Google Search Console.
6. Check that your website works well on mobile.
While it’s a good idea to do mobile testing on your website on your own, you can also use the Google Search Console to confirm that your website passes their mobile usability standards.
In the Search Traffic section on the left-side menu, select Mobile Usability. If everything about your site looks good to Google based on their standards for mobile usability, you’ll see a green checkmark telling you that no errors are detected.
If it identifies something about your website that doesn’t work well on mobile, such as the use of flash or a small font size, you’ll get a message in this section letting you know what the problem is so you can work on fixing it.
7. See which sites link to you.
For anyone focused on SEO, this is important information to have access to. Backlinks are one of the biggest ranking factors, so every time another authoritative website links to you it increases your website’s authority in the eyes of Google’s algorithm.
Under Search Traffic in the left-side menu, select Links to Your Site.
You’ll see a list of websites that include a link on their website back to yours, as well as a list of the pages on your website that other sites link to the most. Under the section labeled “How your data is linked,” you can also see the anchor text other sites use most often when linking back to yours.
You can find more information on each backlink by clicking on the website, and then clicking on the link listed. From there, you can see specific pages that include the link and visit them yourself to see how it’s used.
8. Check for broken links.
Broken links provide a bad experience for your users and lead people away from the functioning pages you want them to be on. As if that wasn’t bad enough, they also make you look bad to Google and can have a negative effect on your rankings.
In the Crawl section of the Google Search Console, you can find details on any errors Google found when crawling your website, including all URLs that returned a 404 error.
If you click on each entry, you can find information on what the problem with the link is and where the link is located both on your website and others.
This is valuable information you can use to improve your website experience and cut out any frustrating errors your visitors may be dealing with now.
9. Identify website security issues.
Big website hacks are in the news every day lately it seems. Even if your business isn’t big enough to make the news if you get hacked, it can still cause you serious problems. And that goes double if you have an ecommerce site that collects sensitive customer data like credit card information.
The Google Search Console provides a quick and easy head’s up if your website has a security flaw you should be aware of. Click on the Security Issues option on the left-side menu. If you don’t have anything to worry about, the Console will let you know.
If Google does spot an issue, you’ll learn the details you need to figure out how to fix it here.
10. Confirm your schema markup or structured data is working.
Finally, if you use schema markup or other structured data on your website, Google can confirm for you whether it’s set up right to work in the SERPs.
Under Search Appearance, you’ll find categories for Structured Data, Rich Cards, and Data Highlighter, all of which are methods you can use to communicate more information to Google’s crawlers about how to display your web pages in the search results.
The Console provides details on whether or not you have all your coding set up right for these categories, or if you need to make changes.
7 Reasons Why You Should Be Using Google Analytics
Why Use Google Analytics?
If you have a website, you should be using Google Analytics.
There are no exceptions here – it’s a useful and important tool for every website owner. One of the first things we recommend website owners do when launching a new site is get tracking set up for Google Analytics.
But why is it so important?
7 Reasons to Use Google Analytics
Google Analytics is easy to figure out for even the greenest of new website owners and it provides you with loads of valuable information. Here’s a sampling of some of the most important benefits the tool offers.
1. You can see how people find your website.
There are over 1 billion websites online right now. Each of them is vying for attention in the overcrowded world of the internet. For your website to do its job – whatever that might be – people have to be able to find it.
Google Analytics has an entire section, Acquisition, devoted to providing you with information on how the visitors to your website found you. Google tracks how many people land on your website after clicking on a link in search results (organic results), how many people come from links shared on social media, from other websites, from paid ads, and by typing your website directly into search.
If you do any marketing to raise awareness of your website, this section shows you which of your efforts are working.
2. You can track what people do when they’re on your website.
Getting people to your website is the first big hurdle you face, but making sure they stick around and come back is just as important. Google Analytics tracks that information too.
The Behavior section in Google Analytics provides information on which pages people often come to first on your website, what pages they click through to next (if any), and how long they spend on your website.
This information will help you understand which parts of your website are successfully getting traction and determine if you need to rework the design or improve your content to keep people around longer.
3. You gain data on who’s visiting your website and how.
Most websites don’t need to reach everyone. There’s probably a specific type of visitor that’s most valuable to you. Google Analytics provides information on who the people visiting your website are in terms of demographics, geography, and their general interests online.
In addition, you can see what browsers they use and what devices they’re coming from. If your website offers a different experience on one device or browser versus another, you may be losing some visitors. Seeing how many people visit your site on mobile or through Safari lets you know how important it is to optimize for those people too.
4. You can find the most popular pages on your website.
Pretty much every website will have some pages that get more traffic than others. And you’ll also have pages that keep people on the site or achieve conversions more than others.
If you have content that’s ranking high or getting shared a lot that brings a disproportionate amount of your traffic, Google Analytics will help you identify it. Just as importantly, if some pages do particularly well at converting visitors to email subscribers or customers, Google Analytics helps you identify those as well.
When you can pinpoint the pages that are working the best for your various goals, you can analyze why they work and shape a strategy for your website moving forward based on past successes.
5. It helps you track conversions.
Different websites will have different actions they most want visitors to take. You can set up conversion tracking in Google Analytics for your website based on the actions you most want visitors to take, such as filling out a form, signing up for your email list, or making a purchase.
For most websites, this data will be the most important measure of whether your website’s doing it’s main job. Google Analytics will help you gauge what’s working on your website to achieve conversions and why.
6. It’s free.
If you have a limited budget, everything else on this list could sound awesome without convincing you it’s worth shelling out money for this tool. But you don’t have to shell out anything. Google Analytics is 100% free.
No matter what your budget is, you can afford it – guaranteed.
7. It’s easy.
If you’re not very tech savvy, hearing about great software tools can make you think how nice that sounds for other people who can figure out how to use them. But Google Analytics is very intuitive for even newbie website owners with basic level tech skills to figure out.
Get Started with Google Analytics
To get started, you only have to set up an account with Google Analytics, add your website as a property, and add the tracking code provided to the pages on your website. That’s a simple copy-and-paste job, and with WordPress sites you have a couple of installation options that are potentially even easier than copy and pasting the tracking code on each page.
Using Google Analytics once it’s set up is similarly simple. You can learn a lot just from clicking around in there on your own, but you can also find instructions how to see a few of the most important metrics here. If you could use more guidance, there are lots of tutorials and educational resources available to help walk you through how to find what you need in Google Analytics and even find valuable information you didn’t know you needed.
There are lots of good reasons to use Google Analytics, and no good reason not to. Go ahead and get it set up on your website so you can start understanding how people interact with you online and measure the success of your website.
Source: hostgator
SSL certificates protect a huge amount of traffic on the internet. According to Google:
- SSLs protect over 68% of Chrome browser traffic on Android and Windows devices;
- SSLs protect over 78% of traffic on Chrome and Mac OS;
- 81 of the top 100 sites on the web use https:// by default.
As you can see, having an SSL certificate on your website will put you in good company.
If you’ve been holding out because you weren’t sure if you needed one or how to get started, never fear. In this article we’re going to give you a few reasons why you’ll want to set up SSL protection on your website.
What are SSL Certificates?
First, if you’re unfamiliar with the term, SSL stands for Secure Sockets Layer.
This added layer of protection provides encryption for data that’s transmitted through a website to a server or browser. Critical data such as passwords, email addresses, credit card and banking information, email, and other private messages is protected by SSL encryption. SSL protocols encrypt the data before it gets transmitted, making it worthless to anyone who tries to intercept it as it travels through the Internet.
SSLs also verify the sender and receiver of the data, so you know all parties involved are who they say they are. Fraudulent activities like spoofing and phishing are much more difficult to get away with on a site that has SSL.
You’ll recognize a site that uses SSL because it will have a URL, or site address, that starts with “https://” rather than just “http://”. The letters “https” stand for “Hypertext Transfer Protocol, Secure.” Other SSL indicators which are displayed on secure sites include a padlock icon or a “green bar” in the URL.
If you’re curious about how SSLs work, Google offers an article that explains https and SSL certificates in more detail, as well as a video presentation on https.
Why are SSL Certificates Important?
All websites involve the sharing of data over the Internet, and as we use the Internet, we have basic expectations that we’re dealing with legitimate companies and our data will be protected.
When a customer submits their personal information to your website, they trust that the transaction is secure and the data will not fall into the wrong hands.
In fact, protecting website visitors’ data is so important that Google has begun actively encouraging sites to add SSL protection. Currently, Google displays security warnings for e-commerce sites that lack an SSL certificate, and by July 2018, the Chrome browser will start displaying “site not secure” notices for all sites without SSL protection.
One of the most popular ways to convey security on a website and gain repeat customers is by using SSL trust seals (also known as ‘trust badges’ or ‘site seals’). These are images issued by a Certificate Authority that can attest that your site has met a set of standards and criteria for trustworthiness. According to the Comodo blog, “consumers are very aware of trust marks and understand what they represent… only one in five shoppers did not know what purpose trust marks served.”
Increase Your Website’s SEO
SSL certificates do more than keep your data safe, too. Believe it or not, they can also help your site rank higher in search engines.
Google wants all websites to have SSL certificates, and they’ve made no secret of their efforts to reward compliant sites. As far back as 2014, they began giving HTTPS sites a small boost in search results, and in December 2015, Google even admitted that they give search priority to these more secure sites.
With this mounting pressure to have more SSL coverage, it’s likely that sites with SSLs will continue to benefit from Google’s search algorithms. This means that, even for simple websites that don’t request customer data, having an SSL certificate will help your site get found in organic searches.
Promote Trust Among Your Site Visitors
Building trust with your customers may be one of the best reasons to set up SSL certificates on your websites.
Anyone who visits a website wants to be sure that their data is secure, especially when providing credit card information or other sensitive data. In fact, according to Baymard Institute, on average 69% of customers indicated they would abandon their shopping carts if they thought the website was unsafe.
And even for sites that don’t require credit cards, trust is still important. SSLs provide reassurance and in turn, give your blog or membership site more credibility. Why? Every time someone leaves a comment or logs in, they are transmitting data. An SSL is a simple way to show that that data is kept private and secure.
As mentioned above, HTTPS sites (especially those with the green bar visuals) also help reassure visitors that they’re on the correct and official site, and not a fraudulent or phishing site.
The bottom line is that by increasing your customer’s confidence, they will be more likely to do business with you.
But What If I Don’t Run an E-commerce Site?
Perhaps you’re a small business owner or blogger who doesn’t feel the immediate need for SSL. You take payments using PayPal instead of through your site, for example, or perhaps you’re not concerned with SEO because your customers don’t find you through search engines.
Besides customer confidence, are there other benefits in adding an extra layer of security like SSL?
Absolutely. Securing data on your personal corner of the web is one more step in creating a less vulnerable, more robust, and generally more trustworthy network. Hackers don’t always target big business as a point of entry to a network. In some cases, sites with even a peripheral connection to that network can provide a perfect insertion point for malware. Think of adding SSL as contributing your own link in a wider protective fence around the Internet.
According to Mad Tomatoes, an online content marketing and blogging publication, the threat to non-e-commerce sites is even more ominous:
“Personal data is just as lucrative as financial information, if not more so. While credit card companies and other financial institutions have taken major steps to combat fraud, thereby negating the value of financial and payment card information on the black market, other personal information like home addresses, social security numbers, healthcare information, and email addresses and passwords still goes for big money on the dark web, making it an enticing grab for hackers, and an easy grab without encryption.”
So, even if you don’t make a dime from your website, you still have a lot to lose if you choose not to secure it.
How to Get an SSL For Your Site
Regardless of the kind of website you run, we hope you now understand how important it is for you to add an SSL certificate to your site.
Companies like Namecheap offer a variety of SSLs to meet all of your security needs, so you don’t need to go too far to set up your SSL certificate.
Once you’ve chosen the SSL assurance that’s best for your website, the provider (e.g. Namesell) submits your information to a separate company known as a Certificate Authority (CA) such as Comodo for validation. The CA then confirms your information as valid and issues your SSL in the form of a cryptographic key that protects your site’s data via encryption.
Once you purchase your certificate through Namesell, we’ll provide instructions on how to activate and install the certificate on your website, ensuring your website connection is safe.
5 Tips to Make Your Website More Mobile Friendly
How to Make Your Website More Mobile Friendly (And Why You Should)
Are you seeing a decline in organic website traffic? Are you still using the same old website design that you used when first starting your website?
It may be hard to believe, but your bad website design may be the main reason why you’re losing website traffic. As you may know, Google recently changed its search algorithm to give a ranking boost for mobile-friendly websites and also punish other desktop-only websites.
If your website is not properly optimized to meet Google’s mobile-friendly standards, you’re putting your entire business at risk.
It’s time you make some changes to improve your website. You can start by optimizing your website for mobile devices. Here’s why.
Mobile Is The Future
You’re probably getting a decent amount of traffic for your website. You’re generating good sales. And everything seems to be working fine. So you might wonder: Why change your website design when nothing seems to be wrong?
Well, maybe you haven’t noticed yet is that mobile devices are slowly taking over the world. In fact, mobile devices are already in the lead for most internet usage after surpassing desktop devices.
In a few more years, everyone will be using smartphones and tablets to browse the web. It will probably be too late to save your business by then. So, take action now to make your website future-proof.
Beat Your Competition
Reports show that 62% of companies with a mobile-first website design see an increase in sales over companies with desktop-only websites. It’s not surprising, then, that 52% of users claim they are less likely to engage with a website with a bad mobile user experience.
By making your website mobile-friendly, you’re better equipped to beat your competition and rank higher on Google Search. Show the world why your business is more innovative than the competition and also increase your sales in the process.
Rank Higher On Google
As we’ve mentioned earlier, Google now gives a ranking boost for mobile-friendly websites. That means whenever a user searches for something on Google, the search engine will show mobile-friendly websites above other websites.
Google rolled out this update to its search algorithm in May 2016. So, if you’ve noticed a drop in organic website traffic since then, this could be the reason why.
Optimize your website with a responsive design and you’ll be able to recover the traffic that you’ve lost and even gain better ranking on Google.
Tips for Making Your Website More Mobile-Friendly
Before we get started on optimizing the website, you need to figure out how much your website needs to be improved.
Use the Google Mobile Friendly Test tool to test your website and see which parts of your website needs to be fixed. The tool will also offer suggestions on how to improve your site for mobile devices as well.
You can also use your Google Analytics data to learn what type of mobile devices your website visitors mostly use. Then you can better optimize your website for certain device screens based on that data.
1. Optimize For Touch Screens
One of the biggest differences between mobile and desktop devices is their interaction methods. On mobile devices, people are used to zooming in with fingertips and swiping across to view more.
Making your website design responsive is not enough to offer a great user experience to mobile users. You have to optimize your website for touch screens as well. This includes adding touchscreen navigation to the website.
For example, you can make sure the slideshows on your website can be swiped across with fingertips. Make forms, such as your email opt-in forms, easier to fill by reducing the number of fields in a form.
2. Compress HTML, CSS, and Images
Making your website load faster is another important part of optimizing a website for mobile devices. You must make sure that your website loads fast enough to keep visitors from getting frustrated, especially on mobile devices.
Compress your high-resolution images to ensure your blog posts don’t consume too much data on mobile devices. Also, compress and minify your website’s HTML and CSS to give a speed boost. Installing a good caching plugin will help you with that.
3. Choose The Right Font Sizes
Even some of the most popular blogs are still using tiny font sizes that makes our eyes hurt when reading. Your visitors shouldn’t have to zoom in on your blog posts just to read its content. This completely ruins the user experience.
You can actually fix this problem by configuring a viewport to make sure your fonts are rendered to correct sizes on different device screens. It’s a simple process, but you’ll need some CSS skills to get it done.
4. Switch To A Better Theme
Of course, since you’re using WordPress, the easiest method to make your website mobile friendly is to upgrade to a better theme. Simply buy a modern WordPress theme that comes with a mobile-friendly design and replace your old theme with the new one. It’s as simple as that.
Or, you could use a plugin to optimize your website for mobile devices. However, this method is not recommended and it will make your website load slightly slower. Only use it as a temporary fix until you find a permanent solution.
5. Implement AMP
AMP (Accelerated Mobile Pages) is an open-source project developed to offer a smooth web browsing experience to mobile users.
When implemented, AMP creates optimized versions of your blog posts that can be viewed on mobile devices in split seconds. It makes your website load so fast that browsing an AMP-powered website feels like using a native app on your phone. Google also ranks AMP-powered websites higher on its mobile search results.
You can easily implement AMP on your website using a free WordPress plugin.
Source: hostgator